This is an observance Staying Alive can certainly get behind as we spend a good part of our days making sure this little cutie is safe!
This topic is so important it has grown like… a baby!! In 1983, the celebration started with “Expectant Mother’s Day.” In 1986, the day became a week. In 1991, the observance became a month long. The Juvenile Products Manufacturers Association (JPMA) has spearheaded the effort with product contests, retailer contests, celebrity spokespeople and lots of information.
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